The Power of Storytelling in Business + Workbook + StorySelling Brainstorm Spreadsheet
Welcome to the StorySelling Course!
This course, we will create some potent stories to drive business growth. Before we start writing, this Introduction Module delves into the power of storytelling in business & the research that backs our process.
Storytelling has been an essential part of human communication since the dawn of time, but what does it have to do with business?
Storytelling is one of the most powerful business-building tools in existence. It captivates, influences, and transforms customers, stakeholders, talent, and beyond, closing the gaps in business with bridges that last. But how is that so? How can something as simple as a story be so powerful in business? Watch this intro presentation and learn how!
Note: Below is a workbook to accompany your journey through the course as you compose and refine stories.
Additionally, as mentioned in the presentation, you can utilize this spreadsheet to organize your story ideas and use as a scratchpad during your creative process.